A team of Boise State students, under adviser and adjunct marketing professor Jay Longwell, placed third in the Region XI National Student Advertising Competition (NSAC) held recently in Boise. The team won the People’s Choice award for best presentation and took third place overall.
Students competed against teams from nine other universities, including the University of Oregon and Washington State University, which took first and second place respectively. This year’s corporate sponsor was State Farm.
NSAC is the American Advertising Federation’s premier college advertising competition, providing more than 3,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Schools from each district are selected to present their campaigns to a panel of industry executives.
Photo: (Top, from left) Alexandria Bullock, Kelli Shears, adviser Jay Longwell, Carli Vissar and Andy Campbell. (Bottom, from left) Erika Longwell, Sara Byrne, Jessica Thomas and Niki Mathews
College of Business and Economics - April 19, 2010
No comments:
Post a Comment