Boise State competed at the District 11 National Student Advertising Competition in Spokane, WA last Friday, April 17. The team placed second overall, and received awards for “Best Presentation”, “Best PR Program” and “Best Graphics”. Boise State competed with nine other universities from Idaho, Oregon, Washington and Montana.
The eight student team consisted of: David Andrews, Sara Byrne, Jamie Chaffin, Lisa Frazier, Sarah Gridley, Kamile Ishiyama, Evan Nolevanko, and Jennifer Stemple.
The National Student Advertising Competition is the premier college advertising competition. It provides more than 3,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Schools receiving first place from each district competition are selected to present their campaigns to a panel of industry executives at the American Advertising Federation National Conference.
This year’s corporate sponsor was, The Century Counsel, a group of distillers fighting drunk driving and underage drinking. This year’s mission was to create a campaign targeted towards college students to help combat the binge drinking problem that is so prevalent on college campuses today. Boise State accomplished this with the “Retool Your Reality” Campaign, which communicates a disconnect between student perceptions and reality.
Judges, who were advertising executives from around the west, were thoroughly impressed with the “Retool Your Reality” Campaign, and the difference between 1st and 2nd place (Portland State and Boise State) was within a point. Congratulations to the team and their astounding performance!
College of Business and Economics - Boise State April 20, 2009
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